Enroll 10 Times More Subjects For The Same Money With Praxis

Recently, a situation arose where research site staff asked for and were given money by the sponsor to place additional advertising beyond what Praxis had been providing.  This occurred during a hiatus in the Praxis centralized recruitment program.  Analyses of the results of that situation provided some excellent information. 

When we looked at enrollment during the time of site-placed advertising, as compared to enrollment during the Praxis centralized recruitment program, the results were staggering.  The same creative images and messaging were used in both situations yet the site-placed advertising resulted in pre-qualified candidates that cost over 10 times that of the Praxis results (see chart below).  Praxis delivered 10 times as many pre-qualified candidates for the same money.  A sponsor needing 400 pre-qualified candidates for a trial, would need to give the sites over $1 million to achieve the goal, while an investment in Praxis would yield that goal for about $100,000. 

Our proactive approach and skilled team are keys to Praxis’ success in meeting or exceeding patient enrollment objectives.  Our patient profiling capabilities provide the information necessary to create a recruitment plan designed to your protocol’s specifications, and one that results in a message to which the patients and influencers will respond.  We analyze your protocol, the market demographics and the patient’s psychological frame of mind to develop a targeted recruitment plan specific to your needs.  We also have a staff of experience media buyers.  They oversee the coordinated media campaign and negotiate the best rates, and the most cost effective media schedules. We continually analyze the response to recruitment advertising to see which strategies appear to be working best in which site areas and make adjustments as necessary. 

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